By 2025, gifting in India has become a lot smarter—and digital. Gone are the days when gift cards were just a backup for forgotten birthdays. Today, whether it’s for team incentives, festive bonuses, or simply sending a last-minute thank-you, digital gift cards are increasingly becoming the go-to option.
With the rapid growth of e-commerce, mobile-first behavior, and UPI-powered payments, India’s gift card industry is booming—growing at over 25% annually. But here’s the thing: with so many platforms out there, how do you pick the one that’s actually worth your money (and time)? In this breakdown, we’re comparing three of the biggest names in India’s gift card space right now: EaseMyDeal, GyFTR, and GyftON.
Quick heads-up: While EaseMyDeal and GyFTR have been around longer, GyftON is turning heads in 2025 as a newer, more dynamic platform that’s quickly gaining serious traction.
Why Gift Cards Are Winning in 2025
Before jumping into the comparison, let’s take a quick detour to understand what’s fueling the gift card gold rush:
- More Flexibility: No more awkward gifts—people can pick what they actually want.
- Digital = Instant:Cards are delivered in seconds via SMS, email, or even WhatsApp.
- Loved by Corporates:Companies use them for employee rewards, festive gifting, loyalty programs—you name it.
- Insane Variety:Platforms now offer 200–300+ brands across fashion, food, tech, travel, and lifeclassName.
- Trackable & Safe:Way more secure than physical vouchers or handing out cash.
Fun stat: The Indian gift card market is set to cross ₹35,000 crore in 2025 alone. And that’s just the start.
Key Factors to Compare
To figure out which platform actually delivers the goods (pun intended), we’ll evaluate each one across these 8 must-know factors:
- Brand Variety & Coverage
- Pricing & Discounts
- Delivery Speed & Redemption
- User Experience (Web & App)
- Corporate Gifting Tools
- Security & Reliability
- Analytics & Dashboard Support
- Customer Service & Support Quality
Platform #1: EaseMyDeal
What it is:
A consumer-focused gift card platform that’s built more for quick personal gifting than large-scale corporate needs.
Pros:
- Decent catalog with 200+ brands like Amazon, Flipkart, Nykaa, and more.
- Offers regular discounts, especially during festivals.
- Easy checkout experience for casual buyers.
Cons:
- Mostly B2C—corporate tools are limited or non-existent.
- Delivery delays for some brands.
- Bulk redemption tracking is clunky or missing.
- Occasional redemption hiccups (and resolution can be slow).
Best for: Occasional buyers looking for quick, discounted cards for friends or family.
Platform #2: GyFTR
What it is:
One of India’s more established players, known for its deep ties with banks, large corporates, and loyalty programs.
Pros:
- Big brand catalog—250+ brands across categories.
- Trusted by large enterprises and financial institutions.
- Offers both digital and physical vouchers.
Cons:
- Discount structure is often opaque.
- UI feels dated compared to newer platforms.
- Not ideal for small businesses or casual users.
- Very limited personalization options.
Best for: Large organizations looking for stability, but may not suit agile startups or individual buyers.
Platform #3: GyftON
What it is:
A newer, tech-first platform built for both individual users and companies. Think of it as the “new-gen” player that blends simplicity with powerful backend tools.
Pros:
- 250+ brands, including Amazon, Flipkart, Swiggy, and even international options.
- Best-in-className pricing and frequent offers.
- Ultra-fast delivery—cards arrive via WhatsApp, email, or SMS within seconds.
- Corporate dashboard with real-time analytics, redemption tracking, and budgeting.
- Personalization options like branded cards, messages, and even video notes.
- Slick, mobile-friendly UI that feels modern.
Cons:
- Still building awareness—it’s the underdog, for now.
- A few advanced features are still in beta testing.
Best for: Literally everyone—from solo gifters to growing startups to HR teams looking for smarter corporate gifting.
| Feature | EaseMyDeal |
| Brand Catalog | 200+ |
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